I landed a new client today.
The reason they chose to work with me may surprise you.
It wasn’t because of my good looks. 💪
Surprising, I know.
(Check my personal profile pic)
It wasn’t my low price.💰
In fact, they mentioned that one of the other companies they looked into was almost half my price.
It wasn’t my nice pants.
I was wearing jeans. đź‘–
From Costco.
They were only like $15.
$15 jeans from Costco.
So, if they didn’t choose me for my looks…
Or my price…
Or my pants…
Why did they choose to work with me?
FOLLOW UP
You see, I followed up every step of the way.
I followed up after I set the initial appointment…
…after the appointment…
…after I sent the proposal…
…before the next meeting.
Constant follow up and communication.
They knew exactly who they would get if they chose me.
The competition's follow up looked like this:
(Insert Large Poo Emoji Here)
So I won.
By default.
By forfeit.
Because I had a pulse.
(And my amazing offer and solution)
So the lesson here is this…
Would you rather hire a marketing agency for your business
That is (potentially) better looking, has a low price, and wears nice pants?
Or, would you rather hire a marketing agnecy
That wears Costco jeans and sets your business on a pedestal?
Who understands your business goals and works with you.
As a partner.
But they don’t get paid like a partner. 🙂
Talk soon!
